On Sunday, Twitter Inc owner Elon Musk revealed plans for a significant rebranding of the social media company, replacing its iconic blue bird logo with an X. The move comes as Musk acknowledged that advertisers have been slow to return, leading to a decline in advertising revenue.
While the change was not immediately visible on the website, Musk’s recent admission of the decline in advertising revenue and negative cash flow due to heavy debt load signaled a need for a new direction.
Mike Proulx, research director at Forrester, commented that the rebranding might further alienate Twitter’s original and once-loyal user base. However, it also indicates a fresh start for what was once Twitter, signaling a different direction and a new user base.
In a Sunday post, billionaire Musk asked his millions of followers whether they would support changing the site’s color scheme from blue to black. Alongside the post, he shared a picture of a stylized X against a black outer space-themed background, hinting at the forthcoming changes.
“And soon we shall bid adieu to the Twitter brand and, gradually, all the birds,” Musk stated.
Later on Sunday, Twitter’s new CEO, Linda Yaccarino, tweeted about the rebranding, emphasizing that it presents a rare opportunity to make another big impression and transform the global town square.
Under Musk’s leadership, since he acquired Twitter in October, the company has already changed its business name to X Corp, reflecting Musk’s vision to create a “super app” akin to China’s WeChat.
In April, Twitter’s blue bird logo was temporarily replaced by Dogecoin’s Shiba Inu dog, contributing to a surge in the cryptocurrency’s market value.
Musk’s decisions have garnered criticism from users and marketing professionals, particularly when he announced the implementation of daily tweet limits for various accounts earlier this month.
These changes and the ongoing rebranding indicate Musk’s determination to steer Twitter in a new direction and redefine its identity in the social media landscape.