Elon Musk, the billionaire owner of Twitter, made an intriguing announcement on Sunday, expressing his intention to alter the platform’s iconic logo. He tweeted, “And soon we shall bid adieu to the Twitter brand and, gradually, all the birds.”
In a post at 12:06 a.m. ET (0406 GMT), Musk added further details, stating, “If a good enough X logo is posted tonight, we’ll make (it) go live worldwide tomorrow.” He accompanied the tweet with an image of a flickering “X.” Later, during a Twitter Spaces audio chat, when asked if the Twitter logo would indeed change, Musk responded with a definitive “Yes,” adding that the change should have occurred much earlier.
Since Musk’s acquisition of Twitter in October, the platform has witnessed significant changes under his leadership. One notable transformation is the company’s business name shift to X Corp, reflecting Musk’s vision of creating a “super app” similar to China’s WeChat.
Despite the announcement, Twitter has not provided an immediate response to requests for comments on the potential logo change.
The current Twitter logo, depicting a blue bird, is touted as the platform’s most recognizable asset. Consequently, the company has been fiercely protective of it.
Interestingly, Dogecoin’s Shiba Inu dog temporarily replaced the bluebird in April, resulting in a surge in the meme coin’s market value.
However, not all of Musk’s recent decisions have been met with praise. Twitter faced criticism from users and marketing professionals when Musk announced this month that the platform would limit the number of tweets various accounts can read daily.
Moreover, Twitter’s recent challenges include a lawsuit filed on Tuesday, asserting that the firm owes former employees at least $500 million in severance pay due to extensive layoffs that have occurred since Musk’s acquisition.
Despite these complications, Twitter’s ambitious rival service, Threads, owned by Meta, experienced substantial growth, attracting over 100 million sign-ups within a mere five days of its launch.
It remains to be seen how the proposed logo change and other developments will impact the future trajectory of Twitter under Elon Musk’s ownership.